Assistant Brand Manager at Jackson Family Wines

Company Description

Jackson Family Wines, based in Sonoma County, California's wine country, is a family-owned and operated winery group founded in 1983. The company focuses on artisanal wines of distinct character and quality, with a portfolio that includes well-known brands like Kendall-Jackson, La Crema, and many more. Jackson Family Wines emphasizes land stewardship, inspired winemaking, and respect for the environment. Their philosophy centers on sustainability, providing environmental, social, and economic benefits for the family, employees, and the community. Jackson Family Wines has been recognized as one of North Bay Business Journal's Best Places to Work since 2015.

Role Description

This is a full-time, on-site role located in Santa Rosa, CA, for an Assistant Brand Manager. The Assistant Brand Manager will be responsible for supporting the development and implementation of brand strategies, managing marketing campaigns, conducting market research, and analyzing data to drive brand growth. Daily tasks will include collaborating with cross-functional teams, monitoring brand performance, and ensuring brand consistency across all marketing channels.

ESSENTIAL RESPONSIBILITIES: 

• Partner with Director of Marketing and SVP of Marketing on long-term and annual business and marketing plan
• Research, analyze and provide brand and market data/insights as needed to Director of Marketing
• Lead and execute initiatives aligned to brand strategy including event marketing, digital marketing, trade/media/consumer tastings and direct to consumer marketing
• Project and Process Management: as determined by brand plans, partner with brand leadership to develop project timelines and traffic execution, coordinated with relevant departments, agencies and vendors
• Lead cross-functional team communication and meetings
• Manage email proofing and approval process
• Support and develop copywriting for sales tools and other B2B applications
• Prepare reports to update stakeholders on monthly business results
• Support new product launches
• Partner with Sales to develop effective trade tools to drive distribution and velocity
• Manage components of the P&L: Marketing budget, sales forecast, COGS

JOB REQUIREMENTS: 

• Bachelor's Degree or relevant experience in business, marketing or finance
• Minimum of 4 years of relevant work experience in a brand marketing position
• Proficiency in common programs such as Excel, PowerPoint, and Word
• Basic understanding of various pricing strategies across multiple markets and channels

WAGE TRANSPARENCY: 

The base salary for this role ranges from $90,000 - $100,000 annually. Compensation will be determined by candidate experience, skills, and location. 

BENEFITS:

• Health Benefits – Medical, Dental, Vision, Disability & Life insurance 
• 401k with employer match 
• Generous time off including vacation, holidays, and paid health time 
• Paid volunteer time 
• Learning & Development opportunities 
• Modern Health virtual mental health & coaching visits 
• Wine discounts! 

Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs.