DTC Sales & Hospitality Specialist at Barnett Vineyards

Barnett Vineyards is a family-owned and operated luxury winery perched atop Spring Mountain in Napa Valley. Founded in 1983 by Fiona and Hal Barnett, the estate has spent more than four decades crafting world-class, mountain-grown wines, with Cabernet Sauvignon at its core alongside a collection of acclaimed single-vineyard varietals. From its founding, Barnett Vineyards has remained dedicated to exceptional quality, thoughtful craftsmanship, and genuine hospitality.

Primary Responsibilities

• Deliver personalized tasting experiences while educating guests on our wines, vineyards, and winemaking philosophy.

• Cultivate strong relationships with guests and members through personalized hospitality and service.

• Drive wine sales and wine club memberships through confident, service-focused recommendations.

• Process wine purchases, memberships, reservations, and customer information accurately through POS and CRM systems.

• Respond professionally to guest inquiries by phone and email, assisting with reservations, orders, and membership questions.

• Maintain tasting areas to the highest standards and assist with opening, closing, and daily operations.

• Support winery events, inventory counts, and other hospitality and administrative projects as needed.

Qualifications

• 3+ years of experience in luxury hospitality, winery sales, or premium customer service.

• Passion for wine and delivering exceptional guest experiences.

• Proven ability to build relationships and achieve sales goals.

• Strong communication, organization, and attention to detail.

• Working knowledge of wine, viticulture, and winemaking. (WSET & Sommelier accreditation is a plus.)

• Proficiency with CRM/POS systems and Microsoft Office.

• Availability to work Wednesday through Sunday.

Physical Requirements

• Ability to lift and move wine cases up to 40 pounds.

• Ability to work occasional winery events and busy hospitality weekends.

• Valid California driver's license preferred.

Compensation & Benefits

• Competitive salary based on experience.

• Wine Club incentive bonus.

• Health, dental, and vision insurance, 401k.

• Paid vacation, sick time, and holidays.

• Collaborative team environment with opportunities for growth and learning.

What We're Looking For

We're looking for someone who is personable, polished, and self-motivated with a genuine passion for hospitality. The ideal candidate enjoys connecting with people, thrives in a team environment, and takes pride in creating experiences that inspire long-term customer relationships.