General Manager at Bronco Wine Co.

About The Job

The Role

Employment Category: Full-Time Regular

Pay Range: $104,000 to $120,000

Bronco Wine Company founded in 1973, our family-owned company strives to continue and improve upon being vertically integrated, from the vineyard to the table, focusing on crafting quality wines for every table. Our family’s resilience and sustained growth will continue to be fostered through stewardship of family, valued employees, respected partners, and future generations.

Rosenblum Cellars, located on the beautiful waterfront at Jack London Square in Oakland, California, is a vibrant, energetic “family” sharing exceptional wines with both new and loyal customers. Founded nearly 40 years ago by Kent Rosenblum, known as the “King of Zinfandel,” Rosenblum Cellars is an iconic winery with a passionate following.

The General Manager leads the Rosenblum Cellars location, overseeing all aspects of operations, staff, guest experience, and financial performance while maintaining the heritage, premium brand, and hospitality standards that define Rosenblum.

Job Statement

The General Manager is a senior leadership role responsible for driving overall business performance, operational excellence, and team leadership at the Rosenblum Cellars location. This position combines strategic planning, P&L accountability, and operational oversight with a focus on delivering a world-class guest experience. The General Manager ensures the site runs efficiently, meets financial goals, develops staff, and aligns operations with Rosenblum’s broader marketing and DTC objectives.

Essential Duties & Responsibilities

Business & Team Leadership

• Lead and manage all cellar and tasting room operations to achieve profitability, growth, and brand excellence.
• Recruit, hire, train, and mentor employees to build a high-performing team.
• Develop and implement staffing strategies, schedules, and training programs to meet business needs.
• Counsel and coach employees to maintain high performance standards and a positive work environment.
• Establish and reinforce a culture that reflects Rosenblum’s values and brand personality.
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Guest Experience & Brand Standards

• Ensure every visitor, wine club member, and VIP experience exceptional service and engagement.
• Oversee tasting room service, wine education, events, and VIP experiences.
• Maintain a welcoming, fun, and premium atmosphere that represents Rosenblum’s heritage.
• Partner with marketing and DTC teams to drive wine club growth, member retention, and event participation.
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Operational & Financial Management

• Oversee daily operations, including POS, reservations, inventory, and workflow efficiency.
• Ensure compliance with safety, sanitation, and responsible alcohol service regulations.
• Develop and manage the annual site budget, track P&L, and implement strategies to control costs and maximize revenue.
• Utilize guest feedback, sales metrics, and operational data to improve performance and offerings.
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Strategic Planning

• Develop and execute operational plans aligned with Rosenblum’s long-term objectives.
• Lead cross-functional initiatives, including marketing, events, and collaborations, to support business growth.
• Continuously assess site operations and implement improvements for efficiency and guest satisfaction.
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Job Requirements

Knowledge, Skills & Abilities

• Strong leadership, team-building, and coaching skills.
• Excellent communication, problem-solving, and organizational skills.
• Ability to thrive in a fast-paced, guest-facing environment and maintain composure under pressure.
• Proficiency with POS systems, reservation platforms (OpenTable preferred), and standard business applications.
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Education & Experience

• Minimum 5 years of hospitality, winery, or premium guest-facing business management experience, including 3+ years in a leadership role.
• Experience managing P&L, budgets, and operational performance in a high-volume or premium environment.
• Wine knowledge required; WSET Level 2 or equivalent preferred.
• Must be over 21 and hold or obtain Responsible Beverage Service (RBS) certification.
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Physical Requirements

• Ability to lift up to 40 lbs.
• Ability to stand and walk for extended periods.
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Work Environment

• Primarily indoor; limited noise.
• Occasional work in production areas requiring PPE (side shield safety glasses, head/ear protection, high-visibility vest, and proper footwear).
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What We Offer

At Broco Wine Company, we understand that our success is driven by our talented committed workforce. We value the contributions each employee makes to our achievements, and our aim is to offer a comprehensive benefits program that is competitive, helping us attract and retain top talent. Our Benefits are crafted to support the needs of our employees and their families, ensuring the package is simple to understand, easy to access, and affordable for all.

Medical

Dental

Vision

Life and AD&D

Voluntary life and AD&D

Group Short-Term Disability

Group Long-Term Disability

Voluntary Critical Illness

Voluntary Accident & Injury

Flexible Spending Accounts

Employee Assistance Program

401K

Paid time off

Eeo Statement

Bronco Wine Company is dedicated to fostering a diverse and inclusive workplace and takes pride in being an equal opportunity employer. All qualified candidates will be considered for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, genetic information, or any other characteristic safeguarded by law.

We are committed to cultivating an environment where every individual feels valued, respected, and empowered to reach their full potential.

Reasonable Accommodations

We will provide reasonable accommodations to assist individuals with disabilities in performing essential job functions. If you wish to apply for a position at Bronco Wine Company and require special assistance during the application process, or if you believe you do not meet the necessary qualifications for a posted position due to a protected disability and would like to discuss potential accommodations, please reach out to our Human Resources at HR-General@broncowine.com for further assistance or guidance.

Recruitment Agencies

Bronco Wine Company does not accept unsolicited agency resumes. Bronco Wine Company is not responsible for any fees related to unsolicited resumes.