Marketing Assistant at Vinfolio

Who we are

Vinfolio, part of the FINE+RARE Group, is redefining the fine wine and spirits industry through a technology-driven, data-rich marketplace. As the Group's U.S. Operation, Vinfolio leads our presence in the United States.

Our proprietary platform seamlessly integrates e-commerce, portfolio management, and logistics, creating a sophisticated digital ecosystem that enhances customer engagement, optimizes inventory liquidity, and streamlines transactions.

With operations spanning the US, UK, Asia, and Europe, we continuously evolve our platform to drive automation, scalability, and omnichannel accessibility. Our strategic acquisitions and marketplace innovations have strengthened our position as the premier destination for fine wine and spirits collectors worldwide, ensuring seamless access to the world’s rarest and most sought-after bottles.

At the heart of the FINE+RARE Group is a network of deep relationships with the world’s leading collectors, producers, merchants, and négociants built over decades of trust, expertise, and market insight. As one of the largest fine wine and spirits asset managers globally, we oversee over $750 million in client assets, providing data-led portfolio strategies, liquidity solutions, and market access tailored to the evolving needs of high-value collectors and investors.

Our multi-channel strategy spans bespoke account management, a state-of-the-art website, an evolving auction platform, and a growing suite of editorial content, live talks, and events. This structure enables a global-to-local approach, where centralized insights and acquisition tools power regional execution, ensuring that each market benefits from optimized pricing intelligence, targeted content, and seamless customer journeys. By leveraging advanced global acquisition tools, we are strengthening brand reach while enabling highly localized engagement through personalized account management in key markets, AI-driven recommendations on our platform, or regionally relevant content and events.

About the Role

As the Marketing Assistant, you will support the Brand team and be responsible for content management across our global websites, implementing offer and editorial email campaigns, managing social media, and maintaining the general upkeep of creating and executing a distinct visual identity for FINE+RARE on all touchpoints.

Responsibilities

• Assisting with the maintenance of our global websites, including site-wide content updates, image uploads in the catalogue, and product merchandising.
• Creating and optimizing email templates using HubSpot for offers and weekly newsletters.
• Support the planning, development, and updating of social content.
• Assisting with copywriting and proofing for web, social media, newsletters, and other forms of brand communications.
• Ensuring the Imagery archive is properly organized, updated and backed up.
• Proactively work on content creation (graphics, photography, videography) by documenting tastings, private client dinners, winery visits, etc.
• Monitoring key competitors and other relevant luxury brand sectors to challenge F+R’s thinking and approach.

Skills & Experience

• Bachelor’s degree in a marketing-related field.
• Prior experience in a similar marketing role with a passion for luxury brands.
• Excellent English verbal and written communication skills.
• Competency in core Adobe CS, Figma, and MS Office software.
• Experience developing and scheduling content for social media (Facebook, Instagram, LinkedIn etc.).
• Experience using CMS platforms for curating website content.
• Proven communication skills and ability to liaise effectively with multiple stakeholders.
• Good time management and prioritization skills, with ability to work efficiently in a fast-paced environment.
• A keen eye for detail.
• Ability to interpret and consistently apply brand guidelines.
• Good understanding of a range of print and online design processes.
• Tech-savvy with a willingness to learn and adapt to new platforms quickly.
• An interest in fine wine and spirits.

Why work for us?

• Paid time off
• Medical, dental & vision benefits
• Disability & life insurance
• 401K
• Generous staff discount
• Opportunities for professional development
• Be part of a dynamic and collaborative work environment